Top Three Reasons behind Employee Fundraising

4:12 AM
It is no secret that large companies have become more involved in charitable causes and high-profile events in recent times. There are plenty of people in need in the world, and the internet has made it a lot easier to raise awareness about various causes. You don't have to look very far to find someone working in partnership with a charity or teams of employees who are taking part in high-profile events such as The London Marathon. Companies might use these events to fundraise for a charity of their choice, such as a local hospice or a children's charity. Why do they choose to devote their resources toward such an effort? Here are three top reasons behind corporations engaging in employee fundraising in the UK.


Boosting morale

Many HR departments find this to be a good way to encourage their employees to develop new skills, improve staff morale and encourage team work. Companies can invite teams of individuals to compete against each other in order to raise funds for a particular project. This does not necessarily have to be a high-profile event surrounded by publicity. Although many companies enter their employees in national and regional events, the same effect could be achieved by a company sports day, a staff event, or even a Christmas party.

Brand awareness

Employees fundraising can easily make a brand more visible. Having the company's name embossed on team track suits and using corporate colours immediately draws attention, particularly with companies whose product logos and corporate colours are already household names. Many events also attract media coverage of some sort, whether it's television, radio or press coverage. The use or consumption of a product by those participating in the event could also be linked to a particular cause. For example, a proportion of the profit of the item sold in stores during a given period could be donated to a certain charity. This can help to build brand loyalty and boost sales while gaining media coverage, all at no cost.

Corporate Responsibility

The impact of businesses on their local communities has been featured widely in the media. However, many companies are keen to align themselves with good causes in areas of the world that are in desperate need of help and investment. Employee fundraising in the UK can be used to help pay for a new school or provide money to drill a well for communities that have no source of clean water, for example.

Participation by companies in activities of this kind demonstrates commitment and is likely to be received well by customers, thereby securing their loyalty for many years to come. Case studies where employees have engaged in fundraising activities provide companies and their chosen charities with many opportunities to promote their philanthropy and attempts to improve the lives of others.

There are many other good reasons for engaging in employee fundraising in the UK. When handled wisely, it can transform your staff and enhance the lives of others.

Share this

Related Posts

Next Post »